During international travels, taxi services are often not seen as very reputable or reliable.
However, the modern clean approach and attention to detail used for the logo help Transfer stand apart from other similar services.

In addition, having taken visual cues from the Swedish musical and sporting event arena and stadium building, Globen, the identity for Transfer implies with its “global” theme that no matter where you are, Transfer can take you where it is that you want to go - without having to ask for directions.